Effective Date: October 2025
Company: North East Tyres Ltd
Registered Office: 16 Wandhills Avenue, Skelton, North Yorkshire, TS12 2LQ United Kingdom
Email: enquiries@northeasttyres.com
Company No. 16594550
VAT No. GB 501 5413 43
1. Introduction
North East Tyres Ltd (“we”, “our”, “us”) is committed to protecting your privacy and ensuring your personal information is handled in a safe and responsible manner.
This Privacy Policy explains how we collect, use, and protect your personal data when you use our website (www.northeasttyres.com) or interact with us by phone, email, or live chat.
By using our website or providing your information to us, you agree to the terms of this Privacy Policy.
2. Information We Collect
We collect information to process orders, manage accounts, improve our services, and provide customer support.
a. Information You Provide
- Name, billing and delivery address
- Contact details (email address, phone number)
- Payment information (processed securely through our payment providers)
- Vehicle details (when provided for tyre fitment or recommendation)
- Business details (for trade customers)
- Chat or support messages (including those sent to our AI assistant)
b. Information Collected Automatically
When you visit our website, certain information is automatically collected, such as:
- IP address and device information
- Browser type and operating system
- Pages viewed and time spent on the site
- Referring website or advertisement
This helps us analyse traffic, fix issues, and improve the user experience.
c. Cookies
Our website uses cookies to enhance usability, remember preferences, and track performance. For full details, please see our separate Cookie Policy.
3. How We Use Your Information
We use the information we collect to:
- Process and fulfil your tyre orders
- Communicate with you regarding purchases or enquiries
- Provide order tracking and updates
- Manage trade accounts and payments
- Improve website performance and customer experience
- Provide AI-based assistance and live chat support
- Detect and prevent fraud or unauthorised activity
- Comply with legal and tax obligations
We only process your personal data where there is a lawful basis under UK GDPR — typically because it is necessary for a contract, required by law, or based on your consent.
4. Sharing Your Information
We do not sell or rent your personal data to any third parties.
We may share limited information with trusted partners where necessary to process your order or provide services, including:
- Courier companies (for delivery)
- Payment processors (Stripe, PayPal, Apple Pay, Google Pay)
- IT and hosting providers (for secure website operation)
All partners are GDPR-compliant and only process data according to our instructions.
5. AI Assistant and Live Chat
Our website features an AI-powered assistant to help customers find tyres, track orders, and answer questions.
Chats may be monitored by staff during office hours for quality assurance and to allow human intervention when needed. We do not recommend entering sensitive information such as full card numbers or passwords via chat.
Conversations are stored securely and used only to improve our customer support and AI training. They are never shared outside North East Tyres.
6. Data Storage and Security
We take data security seriously and use multiple measures to protect your information, including:
- SSL encryption across the entire website
- Secure, PCI-compliant payment gateways
- Limited access to customer information for authorised staff only
- Regular system updates and security monitoring
All personal data is stored on secure servers located in the UK or EU and handled in accordance with the Data Protection Act 2018.
7. Data Retention
We only keep your personal data for as long as necessary to fulfil the purpose it was collected for, including:
- Orders and invoices: 6 years (for accounting and legal obligations)
- Chat records and support enquiries: up to 12 months
- Marketing or newsletter data: until you opt out
Once data is no longer required, it is securely deleted or anonymised.
8. Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data (where legally possible)
- Object to certain types of processing
- Withdraw consent for marketing at any time
- Request transfer of your data to another provider (data portability)
To exercise any of these rights, please contact us at enquiries@northeasttyres.com. We will respond within 30 days of receiving your request.
9. Marketing & Communication Preferences
We may occasionally contact you by email with updates, promotions, or relevant tyre offers. You can opt out of marketing communications at any time by:
- Clicking “unsubscribe” at the bottom of any email
- Emailing enquiries@northeasttyres.com with “unsubscribe” in the subject line
We will never send spam or share your contact information with third parties for marketing.
10. Links to Other Websites
Our website may contain links to third-party websites (for example, tyre manufacturers or couriers). We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing any personal data.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our operations or legal requirements. All updates will be posted on this page, and the “Effective Date” above will be revised accordingly.
12. Contact Us
If you have any questions about this Privacy Policy or need support with a data request, please contact us using any of the details below. We aim to reply as soon as possible and provide clear assistance.
North East Tyres Ltd
Phone: 0333 443 9994
Email: enquiries@northeasttyres.com
Address: 16 Wandhills Avenue, Skelton Industrial Estate, Saltburn by the Sea, TS12 2LQ
For after-hours enquiries, please use our live chat. Our AI assistant can help with general questions or arrange a callback for the next working day.